Field notes from Nick Ostroff — Pixelocity founder, Google Ads consultant, and an over-thinker on the receiving end of two decades of small-business operations.
Local service businesses agonize over ad spend and ignore the variable that moves margin five times harder. A practical approach to raising prices without losing customers.
Performance Max swallowed half the dashboard, but Quality Score quietly decides whether your CPCs make sense. Here's how we move it on local service accounts.
Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.
PMax rewards specificity and punishes lazy asset libraries. Here's the structure we use to make the algorithm work harder for local service accounts.
The agent hype is loud and the real wins are quiet. Here's where we've gotten useful work out of agents, and where we've stopped trying.
Eight channels, one budget, no patience for theory. A practical framework for deciding what gets the next dollar of spend at a small service business.
Most small service businesses can't justify a $200/month CRM but desperately need to know which leads turned into jobs. The minimum-viable system that takes one afternoon to set up.
I'm running my own ads, but it feels like a black box. I want a real expert in my corner.
I don't want to manage Google Ads myself. Take it off my plate and just make it work.
I need a mobile site, online ordering, and presence — without juggling six vendors.
