Latest writing.
7 essays — most recent at the top. Or filter by topic.
- Digital Marketing
Pricing is the lever you keep forgetting to pull
Local service businesses agonize over ad spend and ignore the variable that moves margin five times harder. A practical approach to raising prices without losing customers.
Apr 18, 2026·5 min read - Paid Ads
Quality Score still matters in 2026 — here's how we work it
Performance Max swallowed half the dashboard, but Quality Score quietly decides whether your CPCs make sense. Here's how we move it on local service accounts.
Apr 12, 2026·5 min read - AI Technology
Using LLMs for ad copy without sounding like an LLM wrote it
Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.
Apr 02, 2026·5 min read - Paid Ads
Performance Max asset groups: stop loading every campaign with the same 10 assets
PMax rewards specificity and punishes lazy asset libraries. Here's the structure we use to make the algorithm work harder for local service accounts.
Mar 28, 2026·4 min read - AI Technology
What AI agents can actually do for a small marketing team in 2026
The agent hype is loud and the real wins are quiet. Here's where we've gotten useful work out of agents, and where we've stopped trying.
Mar 15, 2026·5 min read - Digital Marketing
Where to spend the next marketing dollar
Eight channels, one budget, no patience for theory. A practical framework for deciding what gets the next dollar of spend at a small service business.
Mar 04, 2026·5 min read - Digital Marketing
Lead tracking when you don't have (and don't want) a CRM
Most small service businesses can't justify a $200/month CRM but desperately need to know which leads turned into jobs. The minimum-viable system that takes one afternoon to set up.
Feb 22, 2026·5 min read
Field notes on Google, Meta, and Microsoft Ads — campaign structure, bidding, creative, and the operational habits behind paid media that actually returns money.
Browse paid adsAI TechnologyHow marketers and operators are using LLMs, agents, and modern tooling — without losing the plot.
Browse ai technologyDigital MarketingStrategy, growth, pricing, and the unglamorous parts of running a small business in 2026.
Browse digital marketing