
AI Technology — 5 min read
Using LLMs for ad copy without sounding like an LLM wrote it
Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.
How marketers and operators are using LLMs, agents, and modern tooling — without losing the plot.

Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.

The agent hype is loud and the real wins are quiet. Here's where we've gotten useful work out of agents, and where we've stopped trying.