Strategy, growth, pricing, and the unglamorous parts of running a small business in 2026.
Local service businesses agonize over ad spend and ignore the variable that moves margin five times harder. A practical approach to raising prices without losing customers.
Eight channels, one budget, no patience for theory. A practical framework for deciding what gets the next dollar of spend at a small service business.
Most small service businesses can't justify a $200/month CRM but desperately need to know which leads turned into jobs. The minimum-viable system that takes one afternoon to set up.
