Paid Ads — 7 min read
ChatGPT Ads and the New Search Risk for Small Businesses
AI search is beginning to change how people find businesses. Here is why small businesses should watch ChatGPT ads without abandoning Google Ads too early.
Paid Ads.
Field notes on Google, Meta, and Microsoft Ads — campaign structure, bidding, creative, and the operational habits behind paid media that actually returns money.
More in Paid Ads.
4 essays
Paid Ads·5 min read
Quality Score still matters in 2026 — here's how we work it
Performance Max swallowed half the dashboard, but Quality Score quietly decides whether your CPCs make sense. Here's how we move it on local service accounts.
Apr 11, 2026
Paid Ads·4 min read
Performance Max asset groups: stop loading every campaign with the same 10 assets
PMax rewards specificity and punishes lazy asset libraries. Here's the structure we use to make the algorithm work harder for local service accounts.
Mar 28, 2026
Paid Ads·2 min read
Creative Furniture Ads: Inspiring Your Next Campaign
We’re diving into the fascinating world of creative furniture ads. As a seasoned furniture business owner and digital marketing professional, I understand the…
Jul 04, 2023