Topic

Paid Ads.

Field notes on Google, Meta, and Microsoft Ads — campaign structure, bidding, creative, and the operational habits behind paid media that actually returns money.

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Paid Ads — 5 min read

Quality Score still matters in 2026 — here's how we work it

Performance Max swallowed half the dashboard, but Quality Score quietly decides whether your CPCs make sense. Here's how we move it on local service accounts.

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Nick Ostroff

Apr 12, 2026

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More in Paid Ads.

2 essays

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Paid Ads·4 min read

Performance Max asset groups: stop loading every campaign with the same 10 assets

PMax rewards specificity and punishes lazy asset libraries. Here's the structure we use to make the algorithm work harder for local service accounts.

Mar 28, 2026