Browse by topic.
Three threads, woven through the journal. Pick the one that matches what you’re working on.
Paid Ads.
Field notes on Google, Meta, and Microsoft Ads — campaign structure, bidding, creative, and the operational habits behind paid media that actually returns money.
2 essays
AI TechnologyAI Technology.
How marketers and operators are using LLMs, agents, and modern tooling — without losing the plot.
2 essays
Digital MarketingDigital Marketing.
Strategy, growth, pricing, and the unglamorous parts of running a small business in 2026.
3 essays