Tag

#AI

2 essays tagged AI.

Black and white photograph of a typewriter on a desk

AI Technology·5 min read

Using LLMs for ad copy without sounding like an LLM wrote it

Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.

Apr 02, 2026

Coiled gray and white cable, minimalist composition

AI Technology·5 min read

What AI agents can actually do for a small marketing team in 2026

The agent hype is loud and the real wins are quiet. Here's where we've gotten useful work out of agents, and where we've stopped trying.

Mar 15, 2026