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#Google Ads

3 essays tagged Google Ads.

Performance analytics graphs on a laptop screen

Paid Ads·5 min read

Quality Score still matters in 2026 — here's how we work it

Performance Max swallowed half the dashboard, but Quality Score quietly decides whether your CPCs make sense. Here's how we move it on local service accounts.

Apr 12, 2026

Black and white photograph of a typewriter on a desk

AI Technology·5 min read

Using LLMs for ad copy without sounding like an LLM wrote it

Most AI-generated headlines read like AI-generated headlines. Here's the workflow we use to get useful copy out of Claude and ChatGPT for real ad accounts.

Apr 02, 2026

A scattered grid of polaroid photographs on a table

Paid Ads·4 min read

Performance Max asset groups: stop loading every campaign with the same 10 assets

PMax rewards specificity and punishes lazy asset libraries. Here's the structure we use to make the algorithm work harder for local service accounts.

Mar 28, 2026